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Zeldis Learning Center

Explore. Learn. Grow.

Welcome! Zeldis Learning Center is a professional development site where marketers and market researchers meet to gain insights, expertise, and advise. Our goal is to make your market research career more successful!
On this site, you can search by industry and category for articles, presentations, white papers, podcasts and much more — all designed to help you grow and learn. You'll also find tips, tools, and techniques to hone best practices of reaching and engaging respondents as you “ Elevate Your Research.”

Featured Articles

Journey Mapping: Qualitative Overview

In this short presentation we explore a Qualitative Overview of Journey Mapping.

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The Ideal Advisor: Why Women are the Perfect Fit for the Advisory Industry

As a woman-owned business focusing on financial services/insurance, Zeldis is interested in exploring the barriers and challenges women face in the advisory industry

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Retirement Redefined: The risks, rewards, and realities of Modern Retirement

Explore the risks, rewards, and realities of modern retirement in “Retirement Redefined”, our latest Thought Leadership Research.

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5 Moderating Tips for Online Qual

As more online focus groups have been completed, we have adjusted our moderating techniques to accommodate the virtual approach and optimize the experience for clients and respondents.

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Key Questions for Visual Design

Here are just 4 questions to ask yourself to ensure your visual design effectively enhances your data presentation!

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Beyond Speeding: Ensuring High-Quality B2B Panel Data

Here are some tips for best practices we follow for quality control.

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The Importance of Story Telling

Zeldis researchers put together this short presentation to help you begin to explore why story telling is important, where to start, goals to shoot for in your story, and how to avoid potholes in your results.

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COVID-19 Impact on Financial Services/Insurance Research (Apr 30-May 7)

Zeldis Research conducted roundtable discussions with key researchers in the financial services and insurance industries to understand the impact of COVID-19 on their research departments.

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Tips to Optimize Work E-mails

When communicating with busy people over E-mail, how can your message stand out above all the noise, politely and professionally?

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Webcam Focus Group: Working from Home

Zeldis Research Senior Director Andy Romano hosts a webcam focus group discussion on the benefits and drawbacks of working remotely from home.

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Online Qualitative Methodologies

In this presentation we examine and compare various approaches when considering Online Qualitative methodologies; Webcam EGs, WebEx Interviews, Bulletin Boards, and Communities.

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Infographic – 5 Key Insights Into ESG Research

View a summary of the key insights: on terminology, best ways to position ESG for investors, barriers and benefits, and how advisors are underutilized in ESG consulting.

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