5 Moderating Tips for Online Qual

Many of us have successfully transitioned our in-person qualitative approaches to online methods. State-of-the-art platforms designed for research have made it easy to engage with respondents, evaluate stimulus, and chat with clients in a virtual “back room.”

It’s almost like being there in-person…but not quite.

As more online focus groups have been completed, we have adjusted our moderating techniques to accommodate the virtual approach and optimize the experience for clients and respondents.

Here's 5 moderating tips to consider when conducting Online Qual research...

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