Webinar: Consumerization of Health Care – Phase I – Qualitative Results
Potential healthcare changes – how we’ll be cared for and how we obtain care from providers – continues to be front and center in the news. But how are consumers and physicians reacting to all of this information?
Zeldis Research and Schlesinger Associates have collaborated on a Qual/Quant research study to understand perceptions of these changes among consumers and physicians.
In early October, 2018, we presented the findings of the qualitative component of this research in a live webinar event. You’re invited to watch the video capture of that webinar.
Millennials, on the cusp of surpassing Baby Boomers as the largest adult generation, remain substantially under-invested as a segment. Why? A new report from the FINRA Foundation and CFA Institute, conducted by Zeldis Research, explores this quest...
In addition to many negative stereotypes, ideas in pop culture might suggest that all Millennials are pretty much the same. In reality they’re not. Gain some insights that may surprise you about this important demographic.
Do you know someone who's new to Market Research? Make their transition into the industry a little easier with our new Introduction to Qualitative Research webinar, recorded by Zeldis Senior Research Director Kathrin Schumacher.