Webinars
Introduction to Qualitative Research
Feb 13, 2018
Do you know someone who's new to Market Research? Make their transition into the industry a little easier with our new Introduction to Qualitative Research webinar, recorded by Zeldis Senior Research Director Kathrin Schumacher.
Using Respondent Video in Market Research
Dec 03, 2017
In this short video, Andy Romano, Zeldis Research Director, discusses the benefits of using respondent video in market research.
Webinar: Finding Your Targets
May 14, 2016
Understand common sample sources for market research projects, and the advantages and disadvantages of each.
Videos
Using Respondent Video in Market Research
Dec 03, 2017
In this short video, Andy Romano, Zeldis Research Director, discusses the benefits of using respondent video in market research.
White Papers
Guide to Selecting a Concept Testing Methodology
Aug 18, 2016
Answering a few simple questions can help determine your most effective strategy, depending on where you are in the concept testing process.
White Paper: Five Quick Tips When Considering International Market Research: Part 1 – Customization
Feb 12, 2016
Zeldis' international market experts have come up with some quick but critical points to consider about customization when embarking on a global market research project.
Presentations & Graphics
Reaching The Elusive Millennial: A Case Study On the Pre-College Experience
Feb 20, 2017
A recent Zeldis research project sought to deepen the client's understanding of the 'pre-college' experiences of high school seniors and their parents.
Podcasts
Podcast: Bringing Quant Data to Life – Video Open-End and “The Blob Tree”
Jun 19, 2018
A number of new technologies that have been used successfully in qualitative research are now being employed to help bring quantitative date to life. Two vivid examples are described here.