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Education

Webinars

Introduction to Qualitative Research

Do you know someone who's new to Market Research? Make their transition into the industry a little easier with our new Introduction to Qualitative Research webinar, recorded by Zeldis Senior Research Director Kathrin Schumacher.

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Using Respondent Video in Market Research

In this short video, Andy Romano, Zeldis Research Director, discusses the benefits of using respondent video in market research.

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Webinar: Finding Your Targets

Understand common sample sources for market research projects, and the advantages and disadvantages of each.

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Videos

Using Respondent Video in Market Research

In this short video, Andy Romano, Zeldis Research Director, discusses the benefits of using respondent video in market research.

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White Papers

Guide to Selecting a Concept Testing Methodology

Answering a few simple questions can help determine your most effective strategy, depending on where you are in the concept testing process.

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White Paper: Five Quick Tips When Considering International Market Research: Part 1 – Customization

Zeldis' international market experts have come up with some quick but critical points to consider about customization when embarking on a global market research project.

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Presentations & Graphics

Reaching The Elusive Millennial: A Case Study On the Pre-College Experience

A recent Zeldis research project sought to deepen the client's understanding of the 'pre-college' experiences of high school seniors and their parents.

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Podcasts

Podcast: Bringing Quant Data to Life – Video Open-End and “The Blob Tree”

A number of new technologies that have been used successfully in qualitative research are now being employed to help bring quantitative date to life. Two vivid examples are described here.

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