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Healthcare & Pharmaceuticals

Webinars

Webinar: Consumerization of Health Care – Phase II Results

Consumerization of Health Care Research Study - Phase II - Quantitative Results. Presented by Senior Research Director Jeff Mann and Vice President Leanne Storer at Zeldis Research. This study explores how consumers and physicians are adapting to ...

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Webinar: Consumers and Telemedicine Study Results

Telemedicine is considered a viable, convenient solution to improve health outcomes. So why hasn't it taken off as an alternative delivery source? In a new quantitative study, Zeldis Research and Dynata report on new insights into consumer barrier...

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Webinar: Consumerization of Health Care – Phase I – Qualitative Results

Potential healthcare changes – how we’ll be cared for and how we obtain care from providers – continues to be front and center in the news. But how are consumers and physicians reacting to all of this information? Zeldis Research and Schlesi...

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Introduction to Qualitative Research

Do you know someone who's new to Market Research? Make their transition into the industry a little easier with our new Introduction to Qualitative Research webinar, recorded by Zeldis Senior Research Director Kathrin Schumacher.

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Using Respondent Video in Market Research

In this short video, Andy Romano, Zeldis Research Director, discusses the benefits of using respondent video in market research.

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Webinar: The Evolution of Channel and the Impact of Generation on Channel Preference in Home and Auto Insurance

Learn more about the impact of generation on channel usage and preferences in the auto and homeowners' insurance industry.

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Videos

Using Respondent Video in Market Research

In this short video, Andy Romano, Zeldis Research Director, discusses the benefits of using respondent video in market research.

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White Papers

Guide to Selecting a Concept Testing Methodology

Answering a few simple questions can help determine your most effective strategy, depending on where you are in the concept testing process.

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Presentations & Graphics

Using Segmentation to Increase Engagement: A Case Study

See how we successfully developed a solution for a client seeking to improve engagement within its very diverse customer base.

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Podcasts

Podcast: Bringing Quant Data to Life – Video Open-End and “The Blob Tree”

A number of new technologies that have been used successfully in qualitative research are now being employed to help bring quantitative date to life. Two vivid examples are described here.

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