Webinar: The Evolution of Channel and the Impact of Generation on Channel Preference in Home and Auto Insurance

It’s your chance to learn more – including interviews with consumers and agents – about the impact of generation on channel usage and preferences in the auto and homeowners’ insurance industry.

Amy Rey, Zeldis Vice President, discusses a proprietary research study, “The Evolution of Channel: The Impact of Life Stage on Channel Preference” with specific focus on buyers of auto and homeowners’ insurance. First presented at the SIR Conference, the Zeldis study illustrates differences found between Millennials and other generations in knowledge and use of traditional and emerging channels.