Presentation: The Evolution of Channel, Impact of Generation on Life Insurance Preference

Learn how Boomers, Millennials, and GenXers purchase life insurance - differently!

The varying attitudes and approaches of these audiences towards buying life insurance are explored in "The Evolution of Distribution: Insurance Purchasing Preferences by Generation."

Zeldis Vice President Amy Rey presented this latest in our series of research findings on insurance channel preferences by generation at LIMRA 2016, this time with a focus on life insurance.

View and Download the Presentation HERE.