Infographic: 5 Keys To Optimize Win-Loss Research

No company likes to lose business. But when a customer chooses to go with a competitor, doesn't everyone want to know why? At Zeldis, where we are always on the lookout for emerging trends in the marketplace, we've seen a recent increase in clients requesting proposals on Win-Loss Research. Both Qualitative and Quantitative research methods can play a role.

View Larger: Win-Loss Infographic