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Insurance

Webinars

Webinar: Consumerization of Health Care – Phase II Results

Consumerization of Health Care Research Study - Phase II - Quantitative Results. Presented by Senior Research Director Jeff Mann and Vice President Leanne Storer at Zeldis Research. This study explores how consumers and physicians are adapting to ...

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Introduction to Qualitative Research

Do you know someone who's new to Market Research? Make their transition into the industry a little easier with our new Introduction to Qualitative Research webinar, recorded by Zeldis Senior Research Director Kathrin Schumacher.

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Using Respondent Video in Market Research

In this short video, Andy Romano, Zeldis Research Director, discusses the benefits of using respondent video in market research.

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Webinar: A Shifting Perspective: The Voice of the Millennial Professionals.

Zeldis Research Vice President Amy Rey shares the results of a new proprietary research study, “A Shifting Perspective: The Voice of the Millennial Professionals.”

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Webinar: The Evolution of Channel and the Impact of Generation on Channel Preference in Home and Auto Insurance

Learn more about the impact of generation on channel usage and preferences in the auto and homeowners' insurance industry.

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Webinar: Finding Your Targets

Understand common sample sources for market research projects, and the advantages and disadvantages of each.

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Videos

Using Respondent Video in Market Research

In this short video, Andy Romano, Zeldis Research Director, discusses the benefits of using respondent video in market research.

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White Papers

White Paper – Conducting Research with Financial Advisors

Conducting research with financial and investment advisors can be tricky. From finding the time-pressed, elusive advisors who work with your product, to dealing with industry regulations on incentives, to limited sample sizes, your research object...

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Three Annuity Insights – Summer 2017 Update

In general, when you ask consumers what they think about annuities, you either hear a vague negative perception. Here’s some insights into the marketplace, updated for 2017.

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Guide to Selecting a Concept Testing Methodology

Answering a few simple questions can help determine your most effective strategy, depending on where you are in the concept testing process.

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Three Annuity Insights – A Zeldis Research Brief

In general, when you ask consumers what they think about annuities, you either hear a vague negative perception. Here’s some insights into the marketplace.

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White Paper: Five Quick Tips When Considering International Market Research: Part 1 – Customization

Zeldis' international market experts have come up with some quick but critical points to consider about customization when embarking on a global market research project.

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Presentations & Graphics

COVID-19 Impact on Financial Services/Insurance Research (Apr 30-May 7)

Zeldis Research conducted roundtable discussions with key researchers in the financial services and insurance industries to understand the impact of COVID-19 on their research departments.

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Understanding the Digital Experience (Case Study Overview)

Understanding the Digital Experiences of users has both similarities and differences to other research processes in this case study infographic.

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Presentation: The Evolution of Channel, Impact of Generation on Life Insurance Preference

Learn how Boomers, Millennials, and GenXers purchase life insurance - differently! The varying attitudes and approaches of these audiences towards buying life insurance are explored in this recent Zeldis presentation.

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Podcasts

Podcast: Bringing Quant Data to Life – Video Open-End and “The Blob Tree”

A number of new technologies that have been used successfully in qualitative research are now being employed to help bring quantitative date to life. Two vivid examples are described here.

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Podcast – Conducting Research with Financial Advisors

Conducting research with financial and investment advisors can be tricky. Learn how you can overcome these barriers to conducting research with advisors and reap surprising and dynamic results.

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Annuity Insights Podcast

Join Fred Gaudios, Zeldis Senior Account Director, for his insights on what to consider when conducting research on annuities. With a focus on consumer research, Fred focuses on three considerations; 1) Methodology 2) Knowledge & Topic Selection ...

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