Introduction to Qualitative Research

Do you know someone who’s new to Market Research?  Make their transition into the industry a little easier with our new Introduction to Qualitative Research webinar, recorded by Zeldis Senior Research Director Kathrin Schumacher.    Included are an explanation of the techniques used in Qual such as focus groups, bulletin boards and IDIs;   the differences and pros and cons of Qual versus Quant; and how the two methodologies can be used together.

You may want to brush up your own knowledge too!