Journey Mapping: Qualitative Overview

In this short presentation we explore a Qualitative Overview of Journey Mapping.

This charting/lists out all the steps in a particular process, with a deep dive into the needs, emotions, and challenges at each step.

  • To fully understand the experience at each touchpoint
  • To identify pain points and opportunities to delight/unmet needs
  • To provide clients with potential metrics/topics to gauge customer satisfaction

View the presentation HERE.