Webinars
Webcam Focus Group: Working from Home
May 08, 2020
Zeldis Research Senior Director Andy Romano hosts a webcam focus group discussion on the benefits and drawbacks of working remotely from home.
Introduction to Qualitative Research
Feb 13, 2018
Do you know someone who's new to Market Research? Make their transition into the industry a little easier with our new Introduction to Qualitative Research webinar, recorded by Zeldis Senior Research Director Kathrin Schumacher.
White Papers
Whitepaper: 5 Ways to Get More “Bang” for your Research “Buck”
Dec 11, 2019
Getting the most insights possible from every market research dollar is still crucial. Here are five ideas to help you get more out of today’s MR budget.
Guide to Selecting a Concept Testing Methodology
Aug 18, 2016
Answering a few simple questions can help determine your most effective strategy, depending on where you are in the concept testing process.
White Paper: Five Quick Tips When Considering International Market Research: Part 1 – Customization
Feb 12, 2016
Zeldis' international market experts have come up with some quick but critical points to consider about customization when embarking on a global market research project.
Presentations & Graphics
5 Moderating Tips for Online Qual
Jun 23, 2020
As more online focus groups have been completed, we have adjusted our moderating techniques to accommodate the virtual approach and optimize the experience for clients and respondents.
Key Questions for Visual Design
Jun 09, 2020
Here are just 4 questions to ask yourself to ensure your visual design effectively enhances your data presentation!
The Importance of Story Telling
May 26, 2020
Zeldis researchers put together this short presentation to help you begin to explore why story telling is important, where to start, goals to shoot for in your story, and how to avoid potholes in your results.
Tips to Optimize Work E-mails
May 12, 2020
When communicating with busy people over E-mail, how can your message stand out above all the noise, politely and professionally?
Online Qualitative Methodologies
Mar 11, 2020
In this presentation we examine and compare various approaches when considering Online Qualitative methodologies; Webcam EGs, WebEx Interviews, Bulletin Boards, and Communities.
Understanding the Digital Experience (Case Study Overview)
Mar 26, 2018
Understanding the Digital Experiences of users has both similarities and differences to other research processes in this case study infographic.
Research Methods
The Importance of Story Telling
May 26, 2020
Zeldis researchers put together this short presentation to help you begin to explore why story telling is important, where to start, goals to shoot for in your story, and how to avoid potholes in your results.
Podcasts
Podcast: Bringing Quant Data to Life – Video Open-End and “The Blob Tree”
Jun 19, 2018
A number of new technologies that have been used successfully in qualitative research are now being employed to help bring quantitative date to life. Two vivid examples are described here.