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Millennials

Webinars

Webinar: Uncertain Futures – 7 Myths About Millennials and Investing

Millennials, on the cusp of surpassing Baby Boomers as the largest adult generation, remain substantially under-invested as a segment. Why? A new report from the FINRA Foundation and CFA Institute, conducted by Zeldis Research, explores this quest...

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Webinar: A Quantitative Segmentation of Millennial Customers

In addition to many negative stereotypes, ideas in pop culture might suggest that all Millennials are pretty much the same. In reality they’re not. Gain some insights that may surprise you about this important demographic.

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Introduction to Qualitative Research

Do you know someone who's new to Market Research? Make their transition into the industry a little easier with our new Introduction to Qualitative Research webinar, recorded by Zeldis Senior Research Director Kathrin Schumacher.

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Using Respondent Video in Market Research

In this short video, Andy Romano, Zeldis Research Director, discusses the benefits of using respondent video in market research.

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Webinar: A Shifting Perspective: The Voice of the Millennial Professionals.

Zeldis Research Vice President Amy Rey shares the results of a new proprietary research study, “A Shifting Perspective: The Voice of the Millennial Professionals.”

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Webinar: The Evolution of Channel and the Impact of Generation on Channel Preference in Home and Auto Insurance

Learn more about the impact of generation on channel usage and preferences in the auto and homeowners' insurance industry.

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Videos

Using Respondent Video in Market Research

In this short video, Andy Romano, Zeldis Research Director, discusses the benefits of using respondent video in market research.

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White Papers

Three Annuity Insights – Summer 2017 Update

In general, when you ask consumers what they think about annuities, you either hear a vague negative perception. Here’s some insights into the marketplace, updated for 2017.

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Guide to Selecting a Concept Testing Methodology

Answering a few simple questions can help determine your most effective strategy, depending on where you are in the concept testing process.

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White Paper: Five Quick Tips When Considering International Market Research: Part 1 – Customization

Zeldis' international market experts have come up with some quick but critical points to consider about customization when embarking on a global market research project.

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Presentations & Graphics

Exploring Web Cams For Focus Groups

If you have not yet explored the use of webcams for focus groups, check out our exploration of this increasingly popular methodology.

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Reaching The Elusive Millennial: A Case Study On the Pre-College Experience

A recent Zeldis research project sought to deepen the client's understanding of the 'pre-college' experiences of high school seniors and their parents.

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Presentation: The Evolution of Channel, Impact of Generation on Life Insurance Preference

Learn how Boomers, Millennials, and GenXers purchase life insurance - differently! The varying attitudes and approaches of these audiences towards buying life insurance are explored in this recent Zeldis presentation.

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Podcasts

Podcast: Bringing Quant Data to Life – Video Open-End and “The Blob Tree”

A number of new technologies that have been used successfully in qualitative research are now being employed to help bring quantitative date to life. Two vivid examples are described here.

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Understanding Millennials Podcast

Join Amy Rey, Zeldis Executive Vice President, for new insights into Millennial professionals, including their attitudes, use of technology, social media and other measures.

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