Webinar: Young Affluent Professionals Attitudes Toward Life Insurance

Marketing insurance to young, affluent professionals has changed since you marketed to their parents. What’s different now is the subject of “Young Affluent Professionals’ Attitudes About Life Insurance,” a presentation by Zeldis Research Associates’ Fred Gaudios.   Highlights include:

  • Insurance purchasing behaviors and attitudes toward insurance among young, affluent professionals.
  • Why young affluent professionals are not currently buying enough life insurance.
  • Where life insurance companies are targeting young, affluent professionals appropriately.
  • Which segment of young, affluent professionals are the best target for life insurance, and how marketers can better understand them