Zeldis Learning Center

Webinar: Young Affluent Professionals Attitudes Toward Life Insurance

Marketing insurance to young, affluent professionals has changed since you marketed to their parents. What’s different now is the subject of “Young Affluent Professionals’ Attitudes About Life Insurance,” a presentation by Zeldis Research Associates’ Fred Gaudios. Highlights include:

Insurance purchasing behaviors and attitudes toward insurance among young, affluent professionals.
Why young affluent professionals are not currently buying enough life insurance.
Where life insurance companies are targeting young, affluent professionals appropriately.
Which segment of young, affluent professionals are the best target for life insurance, and how marketers can better understand them

Webinar: A Shifting Perspective: The Voice of the Millennial Professionals.

Jan 24, 2017

Zeldis Research Vice President Amy Rey shares the results of a new proprietary research study, “A Shifting Perspective: The Voice of the Millennial Professionals.”

Webinar: The Evolution of Channel and the Impact of Generation on Channel Preference in Home and Auto Insurance

Jul 18, 2016

Learn more about the impact of generation on channel usage and preferences in the auto and homeowners' insurance industry.

Webinar: Finding Your Targets

May 14, 2016

Understand common sample sources for market research projects, and the advantages and disadvantages of each.

White Paper – Conducting Research with Financial Advisors

Feb 13, 2018

Conducting research with financial and investment advisors can be tricky. From finding the time-pressed, elusive advisors who work with your product, to dealing with industry regulations on incentives, to limited sample sizes, your research object...

Three Annuity Insights – Summer 2017 Update

Jul 17, 2017

In general, when you ask consumers what they think about annuities, you either hear a vague negative perception. Here’s some insights into the marketplace, updated for 2017.

Three Annuity Insights – A Zeldis Research Brief

Jul 28, 2016

In general, when you ask consumers what they think about annuities, you either hear a vague negative perception. Here’s some insights into the marketplace.