Using Segmentation to Increase Engagement: A Case Study

One of the most prominent trends we observed among our clients in 2016 was a growing desire for greater engagement with their customers. Whether members of a health plan, association, owners of insurance/investment products or users of digital learning products, clients in all sectors identified deepened customer engagement as one of their biggest needs.

Segmentation research can be used to better understand and more finely target a clients' users need for products and services.

Click HERE to view or download the graphic of how we successfully developed a solution for a client seeking to improve engagement within its very diverse customer base.