Webinar: A Shifting Perspective: The Voice of the Millennial Professionals.
Zeldis Research Vice President Amy Rey shares the results of a new proprietary research study, “A Shifting Perspective: The Voice of the Millennial Professionals.”
This research offers new insights into the unique needs of Millennial professionals, including small business owners, insurance agents, and financial advisors. Using a mix of IDIs and video interviews, the study focuses on how this population differs from their older counterparts, including their goals and motivations, use of technology, social media and other tools.
Marketing insurance to young, affluent professionals has changed since you marketed to their parents. What's different now is the subject of "Young Affluent Professionals' Attitudes About Life Insurance."
Conducting research with financial and investment advisors can be tricky. From finding the time-pressed, elusive advisors who work with your product, to dealing with industry regulations on incentives, to limited sample sizes, your research object...